Blueberry boom: On-trend flavour finding favour in Asia from BBQ sauce to pizza and moon cake

Blueberry boom: On-trend flavour finding favour in Asia from BBQ sauce to pizza and moon cake

Blueberry boom: On-trend flavour finding favour in Asia from BBQ sauce to pizza and moon cake

In between January to June 2020, there were 357 brand-new items consisting of blueberries in East Asia alone.In the early 2000s, there were only three such items, according to Tom Payne from the U.S. Highbush Blueberry Council (USHBC), which supports the whole blueberry market from growers to producers and customers through research study, promotion and education.

According to Mintel’s International New Item Database, dairy, treats and pastry shop were the most popular application for products consisting of blueberry in Asia. This was followed by juice drinks, confectionery and desserts.

Payne stated:”We likewise see more activity in Asia in blueberry-containing beverages, especially drinkable yogurts and flavoured milks that use blueberry puree and puree focuses. Asia is also a leader in blueberry drinks with NFC juice and blueberry juice concentrates. “Payne said it was about ten years ago when United States companies started to introduce ready-to-use ingredient options such asdried blueberries, flakes, powders, purees and puree focuses to the Asian food industry.”

These developments instantly unlocked to new product advancement in lots of new locations and classifications.”Firmenich had likewise previously anticipated blueberry as the flavour of the year for 2020, citing its familiarity to customers, flexibility, nutrient profile, and associated sensation of joy and comfort.

Blueberry development The USHBC assists item developers with new and special innovations, and within Asia, Payne told FoodNavigator-Asia some innovative new applications of blueberry in South Korea he has seen consist of blueberry-based sauces such as blueberry BBQ sauce, blueberry mustard and blueberry bibimbap sauce.

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